At this point, I think you have a pretty good idea of the gist of this program. How it genuinely increases your cash-flow and changes the entire dynamic of your front office, on a consistent and permanent basis. Now let me share with you some of the other benefits you’ll get from the training videos inside this program.
These are all simple, but incredibly effective strategies that allow you to increase new patient conversions… decrease cancellations, and decrease appointments that fail to attend, as well as decreasing unanswered calls:
- You’ll discover THE best phone greeting, which has been proven and field-tested across hundreds of dental offices, and why it’s so effective…
- 8 Simple Steps to the New Patient Call: This is a step-by-step checklist that walks team members through the entire new patient call. This checklist is so important, even after 25 years… I still kept it right in front of me, even through the very last day I worked in our dental practice…
- How to make sure your patients arrive early for their appointments (And no, it’s not “Come in early and fill out your paperwork”) Along with the top 4 reasons why patients are late, and how to prevent this from happening…
Why you must never tell your patients they'll be receiving a call confirming their appointment a day or two before the actual appointment…
- How to prevent and reverse patient cancellations when they tell you “Something else has come up”… or because they believe it's too expensive… or because they're a new patient and they’re just nervous ...
- How to prevent and handle cancellations, and the specific words you must NEVER use during this “cancellation call”…
- How to schedule new appointments quickly and easily. Less time on the phone means team members are much more productive…
- We already discussed how to handle patients who ask “How much does this cost,” but we’ll also discuss 3 reasons why patients are even asking you this question in the first place. This way, you can understand the best way to frame any of the responses we give you, as answers to this question…
- You'll also learn simple but highly effective ways of answering other “tricky” or “trap” questions like, “How much will I get back from my insurance?”... “What kinds of payment plans do you have...? And, “Do you have an appointment available today?” This is very important, because NOT knowing the right way to handle these 3 common questions... creates a large portion of your “failure to book” appointments….
- How to get your patients (especially difficult ones) to like and trust you…
- The right way... and the wrong way, to place patients on hold...
- The very best place to take phone calls, even when you're incredibly busy…
- Specific phrases that cause patients to react negatively: you'll learn which phrases you must avoid, and what to say instead…
- The # 1 thing to keep in mind when you're speaking to a patient. Beyond anything else, this lets your patient know you care about them. And remember, people don't care how much you know, until they know how much you care…
- How to make a GREAT first impression on the phone. These are easy and fun techniques that improve the tone and pitch of your voice so your patient WANTS to talk with you and wants YOU to take care of their teeth. This is important because many times, a new patient will call 2 or 3 dentists in order to decide who they want to see. I assure you, the team member who makes the greatest first impression, will also be the one who books that appointment…
- The one thing you MUST assume every time you pick up the phone. This determines what you say, how you say it, and why you do (and don’t) ask specific questions…
- Why you should NEVER ask a caller if they're a new patient, or if they're an existing patient... and what to say instead. Do this instead and it makes your patient feel like their phone call is the most important phone call you've received all day!...
- How to establish genuine rapport with your caller, as a person - not as a source of revenue for your dental practice. This makes them feel more important than you can ever imagine. I'll show you the simple “FORD” method of doing this, which typically encourages your patients to become long-term loyal paying clients - which is what we all want. This process is actually so much fun, and so effective at getting to know others… you actually wind up using this in your personal life, as well!
- How to know exactly when your caller is ready to set up an appointment. This is important to understand because if you try and make an appointment before the caller is ready... you'll come off as pushy and are not likely to set the appointment. On the other hand, if you wait too long… you come off as disinterested, with an equal outcome of not getting the appointment. It’s important your team understands this, before answering any inbound new patient calls…
- 3 common questions dental office team members most commonly ask patients, that absolutely NEVER work. This lets everyone avoid any frustration...
- How to handle it when a patient says, “Let me just get back to you when I have more free time to come in.” Instead, learn how to quickly and easily narrow down an appointment time right there and then, so you never have to play “appointment tennis” with a patient on the phone, ever again…
- The one thing your team must avoid doing, that nearly every dental office almost always does. Why? Because this mistakenly lets patients think they can cancel their appointment any time, and without any hassles…
- A simple question to ask patients after you book their appointment, which leads to loads of other appointments being booked. I’ve successfully booked thousands of appointments by asking this ONE simple question. In fact, this is so easy, and so profitable - both, in the short and long term… I have no idea why every office isn’t doing this…
Each module also comes with simple, step-by-step Action Worksheets for team members to print out and keep nearby… as reminders of what to do, say, and ask patients when you're on the phone with them.
These Worksheets also include checklists and specific suggested phrases and words, so you don't have to “guess” at what works best. These are literally the exact same checklists I used in our own practice. They’ve been modified and updated based on the latest results I've tested across inbound calls of over 415 private consulting clients.
We've done absolutely all the work for you - front office team members just need to follow the instructions in these action steps, literally 1-2-3...
These worksheets reinforce what you learned on the videos, and there are even fun “quizzes” which help you learn the material.